Join The Bull BBQ Dealer Network
Benefits of Becoming an Authorized Bull BBQ Dealer
High-Quality Products
Unmatched Durability
Bull BBQ products are built to last, featuring robust stainless steel construction and offering lifetime warranties on key components such as fireboxes, cast stainless burners, and grill grates.
ReliaBull Heat Distribution
Our patented ReliaBull technology ensures even heat distribution across the grill surface, eliminating hot spots and providing the perfect cooking experience for your customers.
Comprehensive Marketing Support
IN-STORE DISPLAYS
Take advantage of our display programs with discounts on equipment or carts for cooking demonstrations. Additionally, we offer media stands and TV setups to showcase Bull products and draw customers into your store.
TAILORED MARKETING STRATEGIES
We provide our dealers with a wide array of marketing materials, from traditional print to advanced digital campaigns. These include social media, programmatic advertising, and targeted brand recognition efforts. Our resources are designed to drive traffic to your store and boost your sales.
Training & Resources
DEALER PORTAL ACCESS
Streamline your operations with our dealer portal, providing easy access to order products, track shipments, and download essential resources like spec sheets and manuals. Everything you need is just a click away.
Expert Training Programs
We are committed to helping our dealers succeed through comprehensive training programs covering product knowledge, sales techniques, and customer service skills. Become a certified expert in Bull Outdoor Products and elevate your team’s confidence in closing sales.
Exclusive Perks
PREMIUM SUPPORT
Our dedicated support team is always ready to assist, from resolving product inquiries to providing timely technical support. We stand by our dealers, ensuring you have everything you need to succeed.
Special Pricing & Promotions
As a Bull dealer, you’ll have access to exclusive pricing and promotional opportunities that enhance your competitive edge in the market. Participate in our seasonal promotions and watch your sales soar.
Growth In The Outdoor Living Market
Increased Home Value
According to the National Association of Home Builders, an outdoor kitchen can increase a home’s value and provide up to a 130% return on investment. Your customers will love the added value Bull products bring to their homes.
Rising Demand
The outdoor kitchen market is experiencing explosive growth, with retail sales projected to increase by over 10% annually. By offering Bull’s premium outdoor products, you tap into a lucrative and expanding market.
Testimonials
Dealer FAQs
The minimum opening order for any new dealer is $10,000, with at least half of the order consisting of Bull equipment. Orders that include a minimum of 4 grills will also be considered.
No, island sales do not count towards the minimum opening order.
To maintain wholesale customer status, annual purchases must exceed $25,000 in wholesale cost.
Dealers must actively stock and display Bull products in a retail store location. Bull appliances and accessories should be showcased in a constructed outdoor kitchen or a Bull outdoor kitchen on the retail floor. A contractor’s rack can also constitute a display. This setup must be verified to maintain wholesale pricing.
Yes, dealers with an active website are required to link to the Bull BBQ website. Failure to do so may result in removal from the Bull site.
Dealers must meet all requirements, including stocking and displaying Bull products, placing an opening order of at least 5 grills or $25,000 worth of assorted Bull products, and linking to the Bull BBQ website if they have an active site. Additionally, they must be approved by Bull Sales Management and the local Bull representative to ensure proper sales area allocation.
Bull enforces Minimum Advertised Pricing (MAP) to maintain brand value and ensure a level playing field among all dealers.
The freight minimum for free shipping within the continental U.S. is $12,000.
Currently, Bull is not seeking eCommerce-only dealers. We prioritize partnerships with retailers who can offer a physical display of Bull products.
To become a Bull dealer, you must:
- Submit an opening order of at least $10,000, with at least half consisting of Bull equipment.
- Actively stock and display Bull products in a retail store location.
- Ensure your active website links to the Bull BBQ website if applicable.
- Have your dealership approved by Bull Management and your local Bull representative.
New dealers will not be added in a trading market where an existing dealer on the site has an annual purchase volume of $50,000 or more. This is to ensure fair sales distribution among dealers.
For any additional inquiries or support, please contact our dealer support team at newdealers@bullbbq.com.
